Ultimate Puff is the second of the two 120ml freebase ranges from this house, and like its sibling, it is not the product British listings describe. In Britain, these liquids are sold as a shortfill, 100ml of 0mg with headroom for shots. What is produced for this catalogue is a full 120ml bottle, mixed to strength before it ships.
Fifteen flavours across six sub-ranges, blended 70/30 vegetable glycerine to propylene glycol, and produced at four nicotine strengths rather than the three its sibling runs.
Six sub-ranges, and what each name signals
On Ice supplies four bottles and is the coldest part of the range. Chilled supplies six and reads as menthol-forward rather than ice-forward, including Menthol Breeze, which is the straight one. Between them they account for ten of the fifteen.
The remaining five come from Candy Drops, Shakes, Custard and Cookies, a confectionery pair, a vanilla shake, a whipped vanilla custard and a chocolate orange cookie. None of the four is cooled.
The sub-range stays in every product title because it is what a returning customer actually types, and because two bottles sharing a fruit can belong to entirely different constructions. Grape and Strawberry exist here as a Candy Drops bottle; the same fruits appear elsewhere in the family as an On Ice one.
Four strengths, and two that are not for sub-ohm hardware
Three milligrams is the default here, and it is what most sub-ohm devices actually want. Six is about as far as a 70/30 bottle goes comfortably, and on the uncooled and dessert bottles it reads as generous rather than sharp.
Twelve belongs to a tight, low-power mouth-to-lung draw rather than to sub-ohm vaping. Eighteen belongs there more firmly still. Run through a low-resistance coil, it carries a multiple of the nicotine per draw the recipe assumes, and on the cooled bottles the menthol contributes an edge of its own.
Rather than decline the higher strengths, these pages name the product that serves that customer properly. Ultimate Salts 30ml at fifty milligrams in a pod kit is where that customer is properly served, and ten of these fifteen flavours exist there as the same recipe, which makes it a specific recommendation rather than a polite deflection. For the remaining five, each page names the closest thing on the catalogue and states outright that it is not the same recipe, or that no equivalent exists at all.
The salt counterpart row, and why it is unusual
Each product page states whether an exact salt version of that flavour exists and names it where it does. That row is not something retailers normally publish, and it is the most useful line on the page for anyone weighing formats.
It is also honest in both directions. Where no counterpart exists, the page says so rather than pointing at something approximately similar and hoping.
How it differs from Ultimate Juice
Ultimate Juice 120ml is the same format from the same house at 3mg, 6mg and 12mg. On specification, the two ranges are close to identical, and the separation between them is deliberately made on flavour rather than on hardware.
Ultimate Juice runs straighter fruits and two tobaccos. Ultimate Puff runs the sub-range architecture, ice levels, candy, shakes and custards, and adds the 18mg option. If you are choosing between them, choose based on what you want to taste; the bottles behave the same.
Product and variant overview
Fifteen flavours across six sub-ranges: Chilled (6), On Ice (4), Candy Drops (2), and one each from Shakes, Custard and Cookies. Every bottle is a full 120ml at 70/30 VG/PG, pre-mixed at 3mg, 6mg, 12mg or 18mg.
Compatibility and related products
Sub-ohm tanks and pod mods on a mesh coil below one ohm, at 3mg or 6mg.
The 12mg and 18mg fills belong to a tight, low-power MTL draw and not to sub-ohm hardware.
The sibling pre-mixed range is Ultimate Juice 120ml; the true shortfill alternative is Doozy E-Liquids 100ml.
Buying guidance
Nothing needs adding. These bottles arrive at the strength you ordered, with no shot and no steeping.
Choose the sub-range before the fruit. On Ice and Chilled are cooled; Candy Drops, Shakes, Custard and Cookies are not.
Do not buy 18mg for a sub-ohm tank. If that is the strength you want, a salt in a pod kit is the device that suits it.
Check the salt-counterpart row on the product page before committing to 120ml of an untried flavour.
Menthol Breeze is the plain menthol of the range. The other Chilled bottles pair cooling with a fruit.
Kenya and Nairobi relevance
A pre-mixed 120ml bottle removes the second purchase a shortfill requires, which is the main reason this format outsells shortfills in Kenya. Nairobi orders leave the same day; courier covers the rest of the country.
Where to start on this shelf
The On Ice bottles are the core of the range: Apple and Mango Ultimate Puff On Ice 120ml, Blackcurrant Ultimate Puff On Ice 120ml, Blue Slush Ultimate Puff On Ice 120ml and Grape and Strawberry Ultimate Puff On Ice 120ml. Blue Raspberry Ultimate Puff Chilled 120ml is the gentler chill.